Next Level Fitness and Sports Performance, LLC. is owned and operated by the husband and wife team of Brandon and Jayeneca Elby. The couple started the business in 2020 with the goal of teaching the fundamentals of basketball to athletes in order to take their game to another level of competition. They felt that developing the fundamentals of the sport was an ancient practice, especially at the younger ages, that should still be taught to today’s players. Instead of continuing to talk about the “good old days” of basketball with fundamentally sound players such as Tim Duncan of the San Antonio Spurs, the couple decided to put their passion and their knowledge of the game to use by starting the company to do just that…develop fundamentally sound players that can play on the Next Level.